We’re in the ‘Homework’ Business
The National Association of REALTORS® yesterday said they urge consumers to “do their homework” and “interview at least three REALTORS® before making a decision”. They suggest the consumer is dropping the ball when selecting a REALTOR® and include stats to prove it:
Fifty-eight percent [of buyers] talk to only one agent before deciding to use them. Sellers are worse: Only 26 percent of sellers talk to more than one agent before deciding who will market their property.
Sure, ‘homework’ should be done when selecting a REALTOR®, but who has time for interviews and marketing plans? And why are consumers expected to be the best judge of a marketing plan? It reminded me, however, that’s why we exist. Our business is REALTOR® selection. We automate both the interview and negotiation process–all within 48 hours. So remember, American consumer, you can do your own homework…or let us do it for you. We guarantee an A+ experience.
Doing Your Homework [NAR]