Zillow’s EZ Ads EZ-ily Disappoint
In a matter of hours today, I lost $10 to Zillow with nothing to show for it. I used the same ad copy that costs me $1.27 per conversion on Google. I guess visitors were too busy asking about the paint job on Joe’s house to glance at the ads. My dismal results below:
UPDATE: Zillow’s David G. emailed last night. His comments:
Your ad should not have served that rapidly. We’re working on it and I’ll get back to you with an update and a solution as soon as we figure out what’s up.
David
April 5th, 2007 at 5:39 pm
Hi, it’s David from Zillow,
I’d like to look into this a bit further and make sure your ad served correctly — could you please send me [davidg at zillow dot com] the e-mail address associated with your Zillow account?
April 5th, 2007 at 8:04 pm
Arriving in your inbox as I type….
April 6th, 2007 at 4:10 pm
Thanks!
It is a bug. We’ve got a fix going in this weekend. I’ll send details on Monday about when your replacement ad will start serving.
SORRY for the inconvenience. Thanks for the immediate feedback here on your blog.
April 6th, 2007 at 5:52 pm
Great to hear, David. I’m no stranger to bugs especially around the time of a new release. I believe RealtyBaron may even have a few itself
May 1st, 2007 at 4:45 am
I had similar results, but something that you might not have thought about - it’s still a good branding tool. Whether a person clicks your ad or not, you’re still in their face. I had one ad running with my logo, a few with my face, and a few with a listing I need to sell. The listing had GREAT results in comparison (27 - 2000). Still not amazing, but better than 1-1000 for logo, and 0-2000 with face.
May 23rd, 2007 at 8:00 am
I’m with you on this one. I threw $100 at it to see what’s what. 10,000 impressions - 13 clicks - bye,bye Zillow