Baron Briefs

Many Real Estate 2.0 websites allow visitors to comment and review real estate agents. Those reviews are displayed on the website for all to see and can even show up in search engine results. An obvious downside to online reviews are fakes from agents crowing about themselves or sand bagging the competition. But what if a fake review is really funny? Humor is frequently used in radio and television ads to push products. Is humor just as effective in an online review? The following review posted yesterday to IncredibleAgents.com sure worked on me:

(Warning: objectionable material ahead)

“My new home is novel-worthy. Larry is an elegant figure whose politeness and intelligibility shine like a glorious supernova in the dark night of smoggy Mordor-esque Houston. After losing my previous home and family in a freak gasoline fight accident, Larry walked me across the sea of my despair into a glorious heaven of warmth. Larry is always at my side, or behind me. Not only is Larry a great man, but he is of great lineage, spawned from the fertile seed of David Gimour and Lars Ulrich. He surfed with Jerry Garcia, and l****oed tornadoes with Pecos Bill. If only my legacy were size of Larry’s pinky toe, and if only my legs were as shiny as his extraordinary buttocks, I would start my own religion. One Realtor to rule them all, one realtor to bind them, one realtor to make me come, buy a house, inside him. Produced by Melvin Goldfarb Written by Kookie and or Crissy Taylor-Jenkins”

I have no doubt it’s a fake. But more importantly, it left me wondering if Larry wrote it himself. If so, I bet Larry’s a likable guy who I’d like to work with. Well done, Larry.

This entry was posted on Friday, January 4th, 2008 at 3:35 pm and is filed under realestate. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.