Baron Briefs

….as I outlined almost two years ago in our discussion group:

1. Agents/Brokers can leverage our ZIP code notification system to instantly alert agents of an available referral and don’t need to seek out individuals on the Web/mailing lists.
2. Agents/Brokers can leverage AgentRank(TM) to ensure they are handing the referral off to an agent/broker with a proven track record.
3. Agents/Brokers can maximize their potential referral fee by leveraging the auction platform.
4. Agents/Brokers can utilize our feedback system to rate brokers/agents who both offer and accept referrals. Similar to eBay, a feedback system can be nice leverage to keep both parties of a referral transaction honest.

Today, we’re expanding our patent-pending auction platform to include business referrals among Realtors®. The new product, ReferralAuction™, allows real estate brokers and agents to efficiently find and qualify out-of-town agents to handle their referrals.

As a Realtor®, you likely already swap referrals both on-line and off. However, when referring your client to an agent whom you’ve never met, two questions remain:

1. Is the agent qualified to handle the referral?
2. Will the agent pay my referral fee if a deal is done?

A ReferralAuction™ uses the AgentRank™ algorithm to ensure a referral is awarded to an agent who has a proven track record to make a sale.

Both the referral source and recipient have the opportunity to review the performance of each to discourage deceitful behavior.

… from 6 to 7%. Can i do better?” – a Baron Briefs reader

Your current Realtor is likely offsetting the additional costs she incurs in marketing expenditures and overall risk as homes sit on the market unsold. If you want to keep her as your Realtor, here are some suggestions for getting her back down to 6%:

1. Consider passing on expensive services that rarely sell homes such as newspaper advertisements and open houses
2. Offer a “tiered” commission. For example, at $200,000, agree she’ll be paid 6% on any dollar up to $200,000 and paid 10% on any dollar above $200,000.
3. If you’re moving within the same local market, ask her to represent you on your purchase, too. Typically, Realtors will reduce their commission by up to 33% if they have a hand in both transactions.
4. And finally, if all else fails, we obviously recommend using our own service to help find the most competitive sales commission in your area.

Anyone have additional tips?