Archive for the ‘ethics’ Category

All Realtors Are Liars and Cheats . . . ?

Friday, January 26th, 2007

Not likely. But some people believe this. My guess is they came up short on a deal and decided the whole bunch of them–Realtors, that is–are sleazy sales types who would cheat their own mother out of a commission.

And there’s no shortage of voices against Realtors on the web. Read the comments section of any bubble blog or browse the real estate section of Yahoo! Answers and you’re bound to run into Realtor backlash. Besides NAR and the individual Realtors themselves, nobody tells the other side. So, I now present a small sliver of the other side.

The endorsements below were received in a matter of 24 hours on behalf of one Realtor who signed up with RealtyBaron.com:

topranking_endorsements.jpg

It’s hard not to believe this Realtor goes the distance for all his clients. Bottom line: hard-working, ethical Realtors do exist. You just have to know where to look.

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Copyright 2007 Baron Briefs

Competitive Analysis: Surveillance Versus Recon

Tuesday, August 1st, 2006

First, let me say, surveillance is part of business. You must keep an eye on the competition. This includes visiting their website to read copy, searching news clippings for their name, etc. But when you start posing as a customer, it crosses the line and becomes reconnaissance. I don’t mind surveillance, but recon is an abuse of my time and money.

There’s one competitor in particular who has now performed recon on my system twice and was dumb enough to include their website name in the header…twice. I let it slide last summer, but it happened again this week so I’m calling them out. First offense was fishing for info on RealtyBaron’s ranking system last summer by posing as a real estate agent web merchant who is considering our service affiliate program:

dumb_hungryagents_in_2005.png

Then, after RealtyBaron’s launch of Buyer Rebate Auctions last week, they again posed as a customer–this time a “home buyer” in Jacksonville:

dumb_hungryagents_in_2006.png

“Hungry” indeed….hungry for inside scoop on RealtyBaron™. Down, boy…down.

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Copyright 2006 Baron Briefs